Post by account_disabled on Dec 25, 2023 2:10:14 GMT -5
Segmentation in digital marketing strategy We have already seen what this concept is about, with what objectives the process is carried out, what its classification is, in what cases each one is used, and what are the advantages that it entails. But how does all this fit into digital marketing? In terms of traditional marketing, everything we have mentioned above is enough, however, for digital marketing it is very necessary to add to all this digital distribution channels , internet habits, available platforms, among other things. Take into account the following: The social networks that your client uses , whether Facebook, Twitter, Instagram, LinkedIn, Tik Tok.
To do this, it is also necessary that you have determined the demographic data, behaviors and psychology of your segment. The technological devices they use the Phone Number List most , such as smartphones, tablets, computers, etc. This way you can know how to adapt your content and your ads. The keywords that users use to research topics related to your products or services. This point has to do with content marketing and SEO . The formats your users prefer , such as videos, static images, banners and slides. This can be known by doing A/B testing in your digital advertising campaigns.
The times of greatest activity on social networks , to obtain greater interaction with your content. For B2B companies, this schedule is usually the working hours of each country—mostly at lunch time—however, in the end this varies between each account, so it is better to test, measure the results and make adjustments. All elements of the digital marketing strategy benefit from market segmentation, although it is true that this is more noticeable in Facebook Ads and Google Ads campaigns to show ads only to the right people, and in email marketing, where you have to select only specific groups to avoid falling into SPAM.
To do this, it is also necessary that you have determined the demographic data, behaviors and psychology of your segment. The technological devices they use the Phone Number List most , such as smartphones, tablets, computers, etc. This way you can know how to adapt your content and your ads. The keywords that users use to research topics related to your products or services. This point has to do with content marketing and SEO . The formats your users prefer , such as videos, static images, banners and slides. This can be known by doing A/B testing in your digital advertising campaigns.
The times of greatest activity on social networks , to obtain greater interaction with your content. For B2B companies, this schedule is usually the working hours of each country—mostly at lunch time—however, in the end this varies between each account, so it is better to test, measure the results and make adjustments. All elements of the digital marketing strategy benefit from market segmentation, although it is true that this is more noticeable in Facebook Ads and Google Ads campaigns to show ads only to the right people, and in email marketing, where you have to select only specific groups to avoid falling into SPAM.
