Post by arfankyseo901 on Jan 13, 2024 5:38:52 GMT -5
It’s more about playing the long term game. In this case you might start posting articles on your website or blog giving small business owners useful information on things like the elements of good website design mistakes to avoid when setting up a website and more. Then you promote those articles to draw readers to your blog and at the end of each article.
You try to entice them to stay in contact perhaps by offering more great information in exchange for their email address. Once they’ve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer. Even at this stage the ratio is still something like or free Cell Phone Number List information and or self promotion. This is just an example of course—there are lots of different content marketing strategies out there using a variety of different media and we’ll examine some strategies for successful content marketing later on in this tutorial.
The point for now is to show you that content marketing is much less direct than traditional marketing. Instead of asking strangers to part with their money immediately you’re trying to build trust with them first. It takes longer to go from first contact to money in the bank but if you do it well it can be very effective as we’ll discover shortly. What’s New In the example above I’ve presented content marketing in sharp contrast to traditional marketing to help clarify the definition but actually advertisers have been using some form of what we now call content marketing for decades.
You try to entice them to stay in contact perhaps by offering more great information in exchange for their email address. Once they’ve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer. Even at this stage the ratio is still something like or free Cell Phone Number List information and or self promotion. This is just an example of course—there are lots of different content marketing strategies out there using a variety of different media and we’ll examine some strategies for successful content marketing later on in this tutorial.
The point for now is to show you that content marketing is much less direct than traditional marketing. Instead of asking strangers to part with their money immediately you’re trying to build trust with them first. It takes longer to go from first contact to money in the bank but if you do it well it can be very effective as we’ll discover shortly. What’s New In the example above I’ve presented content marketing in sharp contrast to traditional marketing to help clarify the definition but actually advertisers have been using some form of what we now call content marketing for decades.
